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Sam Sejamoholo © SS

Sam’s the man for Currie Cup final big picture



At least one man is a guaranteed winner ahead of Saturday’s Currie Cup final in Durban between the Sharks and Western Province.

SuperSport’s Sam Sejamoholo will direct the fixture for the first time, a high point in a career that began as a member of the SuperSport internship programme in 2007. He will oversee a 50-strong crew that includes seven commentators and 20 camera operators working on the plum match of the domestic rugby calendar.

It has been a remarkable ride for the 38-year-old, who hails from Meadowlands in Soweto. His first love was cricket, to the extent that he attended Parktown Boys on a cricket scholarship.

He also benefited from a mentorship by cricket evangelist Imtiaz Patel, now the head of Video Entertainment for Naspers, the holding company of SuperSport.

But even as Sejamoholo made his way on the cricket pitch, his skill as a flyhalf and wing was nurtured at school to the point where he now understands the nuances of both sports; a critical skill for a broadcast director.

“It’s a great feeling to direct my first Currie Cup final,” he says. “The nerves will come when we go live, but I’ve prepared well and have a first-class support crew.”

Having worked his way up from production assistant through the various levels – production assistant, assistant producer, replay director, producer, studio director and outside broadcast director – he has already enjoyed several big moments in television.

He directed last year’s domestic T20 tournament and the Africa T20 Challenge and was the director for the SuperSport Rugby Challenge where his production chops were tested. All three were broadcast successes.

Sejamoholo says his biggest challenge this weekend will be communicating with the crew, ensuring they craft a narrative that reflects the status of the big game and get to grips with the intricacies that underpin major matches.

He will also be helping direct the earlier under-19 and under-21 finals, ensuring that he is sufficiently warmed up for the biggest match of the domestic season.

As a long-time Lions fan he will be in the fortunate position of being a true neutral, although his directing instincts tend to favour the more entertaining team, whichever that may be on the day.

He won’t be resting on his laurels either. “My big ambition is to direct international rugby and cricket,” he says with the enthusiasm that underpins his attitude to his work.

Alvin Naicker, the head of production at SuperSport, believes that Sejamoholo will do so sooner rather than later.

“I came through a similar talent pipeline and Sam’s emergence is credit to the philosophy of SuperSport and MultiChoice which is to build excellence from within,” said Naicker. “The passion and commitment shown by a guy like Sam is how we operate as a business. From modest beginnings, he has scaled indescribable heights and will continue to do so.”

Given how he’s met every challenge thus far, the money is on him scoring his own triumph on Saturday.



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