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Let's Play - Media Partners


Our Let's Play campaign is media driven and as such benefits from the support of our various media partners. Through their networks we're able to access a variety of media platforms, including radio, television, newspaper and magazine.

CineMARK
CineMARK is the Screen Advertising World Association (SAWA) representative in South Africa. As an advertising sales company they represent Ster-Kinekor and independent circuit cinemas facilitating a relationship between advertisers and the cinemas to maximise advertising opportunities. CineMARK introduces cost effective packages and promotes them to advertisers with products or services relevant to the audience make up. This means that advertisers are directing their messages at specific target markets and identifying with their current and future clientele who may purchase or use a specific product or service. Making cinema advertising a far more cost effective advertising medium with tangible results and effective use of adspend. CineMARK has come on board with Let’s Play to maximise the impact of our message, which encourages activity and healthy lifestyle habits.
» www.cinemark.co.za

DSTV
Digital Satellite TV services were launched by MultiChoice, across Africa, in 1995. The service has continued to expand and improve with the addition of interactive television, Dual View functionality, additional channels and recently, PVR technology. DSVT has 55 video and 48 audio channels that are broadcast 24 hours a day, including 6 data channels.
» www.dstv.co.za

Kagiso Media
Kagiso Media is a leading black owned and managed media company in South Africa. It's radio stations - East Coast Radio, Jacaranda 94.2, Gagasi 99.5, Heart 104.9 and OFM - have teamed up with Let's Play to broadcast the message of healthy living, activity and play to South Africans around our country.
East Coast Radio covers Kwa-Zulu Natal, Jacaranda 94.2 is broadcast throughout Gauteng, Gagasi 99.5 and Heart 104.9 - both acquired by Kagiso in June 2005 - span Durban & ‘Maritzburg and Cape Town respectively. Ofm is heard throughout the Free State, North-West Province and the Northern Cape.
» www.kagisomedia.co.za

M-Net
M-Net (Electronic Media Network Limited) was founded in 1985 as South Africa's first private subscription television service. The first broadcast, comprising one 12-hour channel, went out in October 1986. Today, M-Net boasts an array of general entertainment and niche channels and broadcasts to over 1,23 million subscribers in 41 countries across Africa.
» www.mnet.co.za

Primedia
Established in 1994 and listed on the JSE in 1995, Primedia has an established portfolio of businesses that principally cover advertising and content sectors of the media industry. Primedia's advertising businesses are located principally in South Africa. This broad base of assets, which includes radio broadcasting, outdoor advertising, commuter and other out of home media, spans both the traditional and non-traditional media sectors. This mix strategically positions Primedia well as advertisers attempt to reach an increasingly fragmented and diverse audience.
» www.primedia.co.za

RCP Media
RCP Media, publishers of City Press, Rapport and Sunday Sun, are helping us to get word out about Let’s Play by reserving us a space in the sports section of every edition.
City Press was established in 1982 and today is the biggest English newspaper aimed at the Black market. It’s also the 3rd biggest newspaper in South Africa, with a readership of 2.5-million. City Press is sold weekly, on Sundays, in South Africa, Botswana, Lesotho, Swaziland and Namibia.
Also under the RCP Media banner is Rapport. Published in Afrikaans, Rapport has the highest penetration of any newspaper in the Afrikaans market.
Currently the fastest growing weekly newspaper in the country, Sunday Sun is published in English in tabloid format and is distributed on Sundays. Its 1.9-million readers praise this Sunday newspaper for being fun, exciting, innovative and fearless.

Touchline Media
Touchline Media dominates the sports and healthy lifestyle publishing genre and is also the largest South African publisher of international magazine titles. Its sport and lifestyle magazines include Runner’s World, Bicycling, Sports Illustrated, Men’s Health, Shape, Golf Digest and Kick-off – in addition to many other titles.
» www.touchline.co.za

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